Executive Consulting for Emerging and Expanding Ventures

Market Strategy -- Operational Efficiency -- Informed Decisions -- Business Results

Conneighton Group helps emerging and expanding enterprises to focus their market strategies and build profitable operations. Conneighton Group provides CEO Mentoring, Business Planning, Part-time COO, and Market Strategy Services.

For more information, click the links.

Unique Professional Advice -- An Experienced Extra Hand

There are two kinds of “consultants”. The first kind is typically oriented toward compiling data or delivering a thick and attractive package. Ask them to write a positioning white paper and they’ll “borrow your watch to tell you the time”. You’ll end up doing all the thinking and they’ll write it down.

At Conneighton Group, our approach is to understand your business well enough to add strategic value. Only then do we develop practical deliverables.

Often, companies have great technology, but the market just doesn’t “get it”. We can help by looking at your technology, looking at your potential customers’ needs, and helping you find a way to describe your product so prospects will “get it”. We can develop an internal positioning directive for your own marketing department, and we can also develop a white paper for prospects, analysts, and the press.

It is common that companies experiencing rapid growth reach a stage where they need to add more structure to their business operations. At some point, companies need to institute a more formal sales measurement and forecasting system, a budgeting process and weekly operations reviews. We can help you establish these processes, customized precisely for your business needs, and we can also help you manage these processes on a weekly or monthly routine.

More established companies that are introducing a new product or line extension, as well as new companies introducing their first product, must plan their launch for maximum impact. Choosing the right message and positioning, the right analyst and PR plan, the right price, the right channels, the right marketing communications vendors – these are all areas where our experience and expertise is unparalleled. If you elect to have us help with your launch plans, you can be assured we will first understand your business and technology fully, then craft a strategic plan that is right for you – not dust off a “one size fits all” document.

Where do young companies turn for help in making a great technology also a great business? How can they find the right markets to target, and a way to position their product so more buyers will "get it"? How do they set budgets and manage resources? How can they meaure and manage sales? How do they know when to call a lawyer? How can they write a business plan that will both drive the company to profitability and attract investors?

CEOs with technical backgrounds will often hire an experienced business person and give them a title like President or Chief Operating Officer (COO). Conneighton Group delivers this business expertise and guidance as well as hands-on management of business operations as an outsourced service.

These ideas, as well as the other services listed through the links above, are just suggestions. Our objective is to learn your business and your needs well enough to help with any marketing strategy or business operations needs. If we can’t help you, we’ll try our best to find someone who can.

For information on the background of our principal, click here.

Please contact us for a free consultation. There is no obligation, and we may be able to help. It's worth the conversation.

info@conneighton.com

Conneighton Group LLC
Hollis, NH
603-465-3267